Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
Apple Wallet has been offering Apple users a convenient way to use customer cards, coupons, tickets, boarding passes or other cards for years. Since iOS 6 (release 2012 as Passbook) Apple Wallet is shipped pre-installed on all iOS devices. Due to this and the fact that iOS has a high market share, Apple Wallet quickly gained more and more relevance. The advantage of the Mobile Wallet becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are stored centrally in the Apple Wallet on your iPhone, iPod Touch, iPad or Apple Watch. The passes can be called up at any time, as they are available in digital form offline directly on the device. Apple Pay has been available in Germany since 2018 and is receiving increasing support from banks and credit card providers. This enables cashless payment directly via the iPhone or Apple Watch with Apple Wallet.
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Apple Wallet & Google Pay
A Wallet App can be found on both iOS and Android devices. These digital Wallets can store means of payment such as credit cards or digital cards such as customer cards, admission tickets, boarding passes and coupons. Due to the large number of possible card types, the possible uses of the Wallet seem endless. For example, a digital customer card can be used to implement a digital customer loyalty program. The end customer can be notified via push notifications using the card stored in the Wallet and benefit from dynamic real-time updates of the customer account. The Wallet offers companies a high level of transparency about the behavior of their customers and the possibility to inform them about their individual offers
The Apple Corporation is a hardware and software developer based in the USA. The former garage company was founded in 1976 by Steve Jobs, Steve Wozniak and Ron Wayne and is one of the first PC manufacturers. With the introduction of a graphical user interface (GUI) and the mouse, Apple made a significant contribution to the further development of computers. In 2007 the first iPhone was released and was thus decisive for the expansion to other product areas. Today, the product and service portfolio ranges from hardware, application software and accessories to portals for music, movies and software. With mobile devices such as iPhone, iPad and Apple Watch, is Apple one of the world market leaders. But products like the MacBook Pro, MacBook Air and MacBook Air Retina are also impressive. The innovation and self-made brand by Apple will be continued continuously. Apple proves this at the Worldwide Developer Conference (WWDC) 2020 and even presents its own processor "Apple Silicon", thus breaking away from Intel.