Seidensticker is a globally active and future-oriented textile manufacturer with a clear vision. The Seidensticker Group implements its corporate goals and high standards worldwide and continuously improves them. In the course of ongoing digitalization and stronger customer retention, the company relies on modern solutions such as individualized loyalty programs, including its collaboration with Kortpress, creating new ways to interact with and build brand loyalty.
Premium customers should have the opportunity to benefit from exclusive discounts. To make this possible, Seidensticker developed a concept with three status levels for a digital customer card: Silver, Gold and Platinum, based on the customer's previous spending. Depending on the achieved status, customers benefit from different discounts and advantages.
Established brand meets innovative loyalty solution
The higher the turnover, the greater the discount
The loyalty card is available in Silver, Gold and Platinum
A unique template was created for each level
Kortpress was connected to Seidensticker's existing CRM system via standardized web service interfaces. While the CRM handles the management of points and status levels, Kortpress creates and manages the digital customer cards. Updates, such as status changes, are automatically pushed to the respective customer card via Kortpress.
A separate template was stored for each reward level, which Seidensticker could adjust easily when needed. Kortpress ensured that changes were applied automatically and that existing customer cards were updated accordingly on all cardholders' devices.
The customer cards were distributed to end customers via e-mail. Using download links provided by Kortpress, end users could conveniently install their digital customer card directly from the e-mail on their respective device.
As members of The Shirt Club, end customers benefited from numerous tailored advantages, services and offers. Depending on their annual sales, cardholders received additional benefits in the form of discounts and rewards.
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