The BreuningerLAND centers in Sindelfingen and Ludwigsburg are modern shopping centers with a wide range of well-known brands, restaurant concepts and service providers. In a spacious setting, each center offers more than 120 individual specialty stores. Together with Kortpress, the centers' classic coupon booklets were digitized. This allowed offers and promotions from different shops to be bundled, distributed flexibly and made much more convenient for visitors to use.
BreuningerLAND was looking for a digital alternative to the previous analog couponing that would deliver a modern user experience and additional value. Offers needed to be tailored to each specialty store, kept up to date at all times and available directly on the customer's smartphone. In addition, a simple and fast way to update the content via a central web application was required.
With numerous specialty stores and well-known brands
Less paper, less effort
Instead of a printed booklet, coupons are available directly in the wallet
All coupons can be updated at any time
Visitors to the BreuningerLAND centers regularly benefited from attractive coupon campaigns offered by the participating specialty stores. Instead of classic coupon booklets distributed at the point of sale, BreuningerLAND opted for a digital solution with Kortpress: the existing booklet was digitized, centrally managed and could be updated flexibly.
The digital cards for Apple Wallet and Google Wallet were made available to customers via a customized download page. This landing page was designed and delivered through the Kortpress platform. By storing logos and defining colors and fonts within a consistent corporate design, a seamless user journey was created for BreuningerLAND customers.
By storing the locations of the shopping centers, visitors were automatically notified on their lock screen during an in-store visit and could access their mobile card immediately. At the same time, this form of push notification opened up effective marketing opportunities: customers received targeted information about current promotions, exclusive discounts and relevant updates.
Through the platform, BreuningerLAND received a detailed overview of card usage and conversion. Metrics such as the total number of installed cards and their distribution across the respective platforms provided valuable insights that were not available, or only difficult to obtain, with the analog equivalent.
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