For more than 90 years, Privat Bäckerei Wimmer has stood for authentic Munich baking culture and artisanal quality. As a family-run business, it combines traditional recipes with modern expectations. Together with Kortpress, this tradition was brought into the digital world with individually designed "Genuss Coupons". The coupons could be saved directly to a smartphone and conveniently used in the stores at any time.
With the digital Genuss Coupons, Bäckerei Wimmer offers its customers real added value in everyday life. Whether it's a discount on favorite products, exclusive vouchers or personal benefits – the coupons can simply be shown and redeemed directly at the checkout. This creates a seamless experience between digital interaction and in-store shopping. At the same time, the solution creates additional incentives for repeat visits and makes the Wimmer brand tangible in the digital world as well.
Load directly onto your smartphone and redeem at any time
Simply show the coupon and have it applied automatically
Added once – updatable again and again
Targeted incentives for returning customers
With the digital Genuss Coupons from Kortpress, classic discount campaigns are implemented in a modern way and made available directly on the smartphone. This creates a seamless experience between the store and the digital touchpoint – in line with the standards of a modern Munich family business.
Since 1932, Bäckerei Wimmer has stood for authentic Munich baking tradition, the highest quality and artisanal craftsmanship. With Kortpress, Wimmer adds a digital layer to this foundation: Genuss Coupons create new incentives, strengthen customer loyalty and bring the brand into customers' everyday lives beyond the store visit.
The digital coupons can easily be added to Apple Wallet and Google Wallet and used flexibly with every purchase. Customers benefit from changing offers that are simply applied directly at the checkout – without paper and without any hassle. This makes the daily visit to Wimmer even more attractive and convenient.
Whether for a spontaneous purchase or as a targeted campaign: the digital coupons keep the Wimmer brand present. They combine concrete benefits such as discounts or vouchers with a positive user experience, encouraging repeat visits and a stronger emotional connection to the brand.
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