Passbook Marketing

Passbook

Passbook (Apple Wallet) Marketing opens up wide-ranging customer engagement opportunities for marketers and creates a fully digital experience for consumers. Passbook Marketing offers a modern approach to existing customer loyalty programs by providing more opportunities to engage customers with relevant and personalized content (e.g., for coupons, promotional offers, etc.). In addition, Passbook (Apple Wallet) marketing can use time-based as well as geo-based incentives to drive customers to purchase. Connecting online and offline customer journeys and creating action points with users can significantly improve conversions and in-store visits. The mobile wallet provides the foundation for a strong one-to-one relationship between brand and consumer. In 2019, digital wallet users numbered around 2 billion. These user numbers are predicted to double to 4 billion globally by 2024. An ongoing communication opportunity via Passbook marketing is therefore a huge opportunity for businesses and brands.

Passbook

Apple Wallet

The Passbook (also known as Apple Wallet) has been offering Apple users a convenient way to use customer cards, coupons, tickets, boarding cards or other cards for years. Since iOS 6, Passbook has been delivered pre-installed on all iOS devices. Due to this and the fact that iOS is experiencing a high market share, Passbook quickly became more and more relevant. The advantage of the Mobile Passbooks becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are centrally stored in the Passbook on your iPhone, iPod Touch, iPad or Apple Watch. The Cards can be accessed at any time because they are available in digital form offline directly on the device. Apple Pay has been available in Germany since 2018 and is receiving increasing support from banks and credit card providers. This makes it possible to realize cashless payments directly via iPhone or Apple Watch with Passbook.

Marketing

Behind a market-oriented management is the term marketing. The goal of marketing is to fulfill customer needs and the associated maintenance and development of profitable customer relationships. When marketing products or services, there are different orientations of the strategy, such as direct marketing, guerrilla marketing or ethnic marketing. Marketing is used for both economic and psychological goals. While economic goals focus on sales, turnover and market share, psychological goals are aimed at improving awareness, image and brand loyalty through marketing. By transmitting the company image, a permanent and above all interactive relationship with the target group is to be established. This happens again in the sense of an image improvement and a constant increase in sales. A well-engineered marketing plan is the basis of any consistent marketing strategy.