Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Wallet.
And most importantly, from now on you can easily get in touch with your target group via push notifications, promotions or offers. This is how customer loyalty works today. Create your own tickets, coupons and cards for the mobile wallet now, with the intuitive and easy to use software solution of Kortpress!
Passbook
Passbook (Apple Wallet) Marketing opens up wide-ranging customer engagement opportunities for marketers and creates a fully digital experience for consumers. Passbook Marketing offers a modern approach to existing customer loyalty programs by providing more opportunities to engage customers with relevant and personalized content (e.g., for coupons, promotional offers, etc.). In addition, Passbook (Apple Wallet) marketing can use time-based as well as geo-based incentives to drive customers to purchase. Connecting online and offline customer journeys and creating action points with users can significantly improve conversions and in-store visits. The mobile wallet provides the foundation for a strong one-to-one relationship between brand and consumer. In 2019, digital wallet users numbered around 2 billion. These user numbers are predicted to double to 4 billion globally by 2024. An ongoing communication opportunity via Passbook marketing is therefore a huge opportunity for businesses and brands.
Push Notifications | Location Based
You can address your target group directly using the card or pass in the wallet and notify them of a new campaign with short push notifications. Or, even better, you can use location-based services and make your customers a particularly great offer when they walk past your store: individually segmentable and absolutely targeted.
Live Update | Status change
Until now, if you lost or changed a card, you had to order or create a new one. You couldn't see your account points or status on the card itself. But now it has never been more efficient and convenient to keep all your cards and passes up-to-date. Account points are updated in real time, or a pass simply gets an upgrade when it reaches the next status level. And most importantly: This good news always lands directly on the screen of the customers' smartphone.
Get in touch
Simple accounting
At Kortpress you know exactly what you are paying for. With the cloud solution you benefit from transparent pricing with monthly billing. For the in-house solution there is a convenient and unlimited annual subscription.
|
Free 10 Passes |
Flex |
1.000 Passes |
10.000 Passes |
50.000 Passes |
100.000 Passes |
|
|---|---|---|---|---|---|---|
| Monthly base price | 0€* | 0€* | 54,00 €* | 499,00 €* | 1.249,00 €* | 2.499,00 €* |
| Each additional pass (per month) | - | 0,07 €* | 0,06 €* | 0,05 €* | 0,03 €* | 0,02 €* |
| Included pass updates | 20 | None | 2.000 | 20.000 | 100.000 | 200.000 |
| Each additional pass update | - | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* |
| Support | FAQ | FAQ | FAQ | FAQ | ||
| Select | Select | Select | Select | Select | Select |
* all prices are exclusive of statutory value added tax
| Free (10 Passes) | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional pass (per month) | - |
| Included pass updates | 20 |
| Each additional pass update | - |
| Support | FAQ |
| Flex | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional pass (per month) | 0,07 €* |
| Included pass updates | None |
| Each additional pass update | 0,01 €* |
| Support | FAQ |
| 1.000 Passes | Select |
|---|---|
| Monthly base price | 54,00 €* |
| Each additional pass (per month) | 0,06 €* |
| Included pass updates | 2.000 |
| Each additional pass update | 0,01 €* |
| Support | FAQ |
| 10.000 Passes | Select |
|---|---|
| Monthly base price | 499,00 €* |
| Each additional pass (per month) | 0,05 €* |
| Included pass updates | 20.000 |
| Each additional pass update | 0,01 €* |
| Support | FAQ |
| 50.000 Passes | Select |
|---|---|
| Monthly base price | 1.249,00 €* |
| Each additional pass (per month) | 0,03 €* |
| Included pass updates | 100.000 |
| Each additional pass update | 0,01 €* |
| Support |
| 100.000 Passes | Select |
|---|---|
| Monthly base price | 2.499,00 €* |
| Each additional pass (per month) | 0,02 €* |
| Included pass updates | 200.000 |
| Each additional pass update | 0,01 €* |
| Support |
* all prices are exclusive of statutory value added tax
Apple Wallet
The Passbook (also known as Apple Wallet) has been offering Apple users a convenient way to use customer cards, coupons, tickets, boarding passes or other cards for years. Since iOS 6, Passbook has been delivered pre-installed on all iOS devices. Due to this and the fact that iOS is experiencing a high market share, Passbook quickly became more and more relevant. The advantage of the Mobile Passbooks becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are centrally stored in the Passbook on your iPhone, iPod Touch, iPad or Apple Watch. The Passes can be accessed at any time because they are available in digital form offline directly on the device. Apple Pay has been available in Germany since 2018 and is receiving increasing support from banks and credit card providers. This makes it possible to realize cashless payments directly via iPhone or Apple Watch with Passbook.
Behind a market-oriented management is the term marketing. The goal of marketing is to fulfill customer needs and the associated maintenance and development of profitable customer relationships. When marketing products or services, there are different orientations of the strategy, such as direct marketing, guerrilla marketing or ethnic marketing. Marketing is used for both economic and psychological goals. While economic goals focus on sales, turnover and market share, psychological goals are aimed at improving awareness, image and brand loyalty through marketing. By transmitting the company image, a permanent and above all interactive relationship with the target group is to be established. This happens again in the sense of an image improvement and a constant increase in sales. A well-engineered marketing plan is the basis of any consistent marketing strategy.