Mobile Wallet Marketing
Here come digital Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and cards now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Wallet.
And most importantly, from now on you can easily get in touch with your target group via push notifications, promotions or offers. This is how customer loyalty works today. Create your own tickets, coupons and cards for the mobile wallet now, with the intuitive and easy to use software solution of Kortpress!
Mobile wallet marketingopens up far-reaching customer loyalty opportunities for marketers and creates a fully digital experience for consumers. Mobile wallet marketing offers a modern approach to existing customer loyalty programs by providing more opportunities for customer retention with relevant and personalized content (e.g., vouchers, promotional offers, etc.). In addition, mobile wallet marketing can use time- and geo-based incentives to encourage customers to buy. Combining online and offline customer journeys and creating action points with the user can significantly improve conversions and in-store visits. The Mobile Wallet forms the basis for a strong one-to-one relationship between brand and consumer. In 2019, around 2 billion users of digital wallets were counted. According to forecasts, these user numbers will double to 4 billion worldwide by 2024. An ongoing communication opportunity via mobile wallet marketing is therefore an enormous opportunity for companies and brands.
Push Notifications | Location Based
You can address your target group directly using the Card or Card in the wallet and notify them of a new campaign with short push notifications. Or, even better, you can use location-based services and make your customers a particularly great offer when they walk past your store: individually segmentable and absolutely targeted.
Live Update | Status Change
Until now, if you lost or changed a Card, you had to order or create a new one. You couldn't see your account points or status on the Card itself. But now it has never been more efficient and convenient to keep all your Digital Cards up-to-date. Account points are updated in real time, or a Card simply gets an upgrade when it reaches the next status level. And most importantly: This good news always lands directly on the screen of the customers' smartphone.
Simple accounting
At Kortpress you know exactly what you are paying for. With the cloud solution you benefit from transparent pricing with monthly billing. For the in-house solution there is a convenient and unlimited annual subscription.
|
Free 10 Cards |
Flex |
1.000 Cards |
10.000 Cards |
50.000 Cards |
100.000 Cards |
|
|---|---|---|---|---|---|---|
| Monthly base price | 0€* | 0€* | 54,00 €* | 499,00 €* | 1.249,00 €* | 2.499,00 €* |
| Each additional card (per month) | - | 0,07 €* | 0,06 €* | 0,05 €* | 0,03 €* | 0,02 €* |
| Included card updates | 20 | None | 2.000 | 20.000 | 100.000 | 200.000 |
| Each additional card update | - | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* |
| Support | FAQ | FAQ | FAQ | FAQ | ||
| Select | Select | Select | Select | Select | Select |
* all prices are exclusive of statutory value added tax
| Free (10 Cards) | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | - |
| Included card updates | 20 |
| Each additional card update | - |
| Support | FAQ |
| Flex | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | 0,07 €* |
| Included card updates | None |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 1.000 Cards | Select |
|---|---|
| Monthly base price | 54,00 €* |
| Each additional card (per month) | 0,06 €* |
| Included card updates | 2.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 10.000 Cards | Select |
|---|---|
| Monthly base price | 499,00 €* |
| Each additional card (per month) | 0,05 €* |
| Included card updates | 20.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 50.000 Cards | Select |
|---|---|
| Monthly base price | 1.249,00 €* |
| Each additional card (per month) | 0,03 €* |
| Included card updates | 100.000 |
| Each additional card update | 0,01 €* |
| Support |
| 100.000 Cards | Select |
|---|---|
| Monthly base price | 2.499,00 €* |
| Each additional card (per month) | 0,02 €* |
| Included card updates | 200.000 |
| Each additional card update | 0,01 €* |
| Support |
* all prices are exclusive of statutory value added tax
Apple Wallet & Google Wallet
A Wallet App can be found on both iOS and Android devices. These digital Wallets can store means of payment such as credit cards or digital cards such as customer cards, admission tickets, boarding cards and coupons. Due to the large number of possible card types, the possible uses of the Wallet seem endless. For example, a digital customer card can be used to implement a digital customer loyalty program. The end customer can be notified via push notifications using the card stored in the Wallet and benefit from dynamic real-time updates of the customer account. The Wallet offers companies a high level of transparency about the behavior of their customers and the possibility of persuading them to make a purchase by means of individual offers.
Behind a market-oriented management is the term marketing. The goal of marketing is to fulfill customer needs and the associated maintenance and development of profitable customer relationships. When marketing products or services, there are different orientations of the strategy, such as direct marketing, guerrilla marketing or ethnic marketing. Marketing is used for both economic and psychological goals. While economic goals focus on sales, turnover and market share, psychological goals are aimed at improving awareness, image and brand loyalty through marketing. By transmitting the company image, a permanent and above all interactive relationship with the target group is to be established. This happens again in the sense of an image improvement and a constant increase in sales. A well-engineered marketing plan is the basis of any consistent marketing strategy.
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