Mobile Wallet Marketing
Here come digital Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and cards now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Wallet.
And most importantly, from now on you can easily get in touch with your target group via push notifications, promotions or offers. This is how customer loyalty works today. Create your own tickets, coupons and cards for the mobile wallet now, with the intuitive and easy to use software solution of Kortpress!
In today's world, customer loyalty is a crucial factor for the success of a brand. The Kortpress Loyalty Engine helps to activate your customers and to further expand and strengthen your customer loyalty. Providing customers with digital loyalty cards in the form of cards has several advantages. End customers can manage the cards on their smartphones and thus always have them with them. This makes it easy for customers to reach them via their smartphones. For example, they can be informed about discount promotions or news about products in the form of push notifications. This makes it possible to stay in constant contact with customers. Thanks to Kortpress' Loyalty Engine, it is also possible to learn more about customer behavior through the cards. For example, data can be collected on how many cards are scanned or whether push notifications have had an impact on user behavior. By determining and processing this data, it is possible to take appropriate customer loyalty measures. The Loyalty Engine strengthens the connection with customers and increases the success of the brand.
Push and location-based notifications
Using the digital card in the wallet, you can directly address your target audience and inform them about a new promotion, information, or discount with short push notifications. Or you can use location-based notifications and offer your customers a particularly great offer as they pass by your store: completely personalized and absolutely targeted.
Live updates and status changes
Previously, if your physical card was lost or changed, a new one had to be printed and issued. The current points count or VIP status couldn't be viewed on the card itself. This is now much more efficient and convenient: Keeping all your digital cards up to date is easier than ever. Points or stamps are updated in real time, or a card receives an upgrade when the next status level is reached. Another advantage: The pass update can be displayed with a message directly on the customer's smartphone screen.
Simple accounting
At Kortpress you know exactly what you are paying for. With the cloud solution you benefit from transparent pricing with monthly billing. For the in-house solution there is a convenient and unlimited annual subscription.
|
Free 10 Cards |
Flex |
1.000 Cards |
10.000 Cards |
50.000 Cards |
100.000 Cards |
|
|---|---|---|---|---|---|---|
| Monthly base price | 0€* | 0€* | 54,00 €* | 499,00 €* | 1.249,00 €* | 2.499,00 €* |
| Each additional card (per month) | - | 0,07 €* | 0,06 €* | 0,05 €* | 0,03 €* | 0,02 €* |
| Included card updates | 20 | None | 2.000 | 20.000 | 100.000 | 200.000 |
| Each additional card update | - | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* |
| Support | FAQ | FAQ | FAQ | FAQ | ||
| Select | Select | Select | Select | Select | Select |
* all prices are exclusive of statutory value added tax
| Free (10 Cards) | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | - |
| Included card updates | 20 |
| Each additional card update | - |
| Support | FAQ |
| Flex | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | 0,07 €* |
| Included card updates | None |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 1.000 Cards | Select |
|---|---|
| Monthly base price | 54,00 €* |
| Each additional card (per month) | 0,06 €* |
| Included card updates | 2.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 10.000 Cards | Select |
|---|---|
| Monthly base price | 499,00 €* |
| Each additional card (per month) | 0,05 €* |
| Included card updates | 20.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 50.000 Cards | Select |
|---|---|
| Monthly base price | 1.249,00 €* |
| Each additional card (per month) | 0,03 €* |
| Included card updates | 100.000 |
| Each additional card update | 0,01 €* |
| Support |
| 100.000 Cards | Select |
|---|---|
| Monthly base price | 2.499,00 €* |
| Each additional card (per month) | 0,02 €* |
| Included card updates | 200.000 |
| Each additional card update | 0,01 €* |
| Support |
* all prices are exclusive of statutory value added tax
A large number of companies issue loyalty cards to their customers in order to analyze or influence purchasing behavior through buying incentives and to create customer profiles using the collected data. There are different types of loyalty cards such as reward cards, point cards, advantage cards or club cards. Loyalty cards are considered to be an efficient instrument to promote customer loyalty and identification of the customer with the brand. By presenting a loyalty card customers usually receive either a discount on their current purchase or an allocation of points that they can use for future purchases. Card application forms typically include agreements from the store about customer privacy. The card issuer often uses aggregated data internally (and sometimes externally) as part of its market research. Loyalty cards are a standard marketing tool for brands and retailers and act as a link between trade and customers
Behind a market-oriented management is the term marketing. The goal of marketing is to fulfill customer needs and the associated maintenance and development of profitable customer relationships. When marketing products or services, there are different orientations of the strategy, such as direct marketing, guerrilla marketing or ethnic marketing. Marketing is used for both economic and psychological goals. While economic goals focus on sales, turnover and market share, psychological goals are aimed at improving awareness, image and brand loyalty through marketing. By transmitting the company image, a permanent and above all interactive relationship with the target group is to be established. This happens again in the sense of an image improvement and a constant increase in sales. A well-engineered marketing plan is the basis of any consistent marketing strategy.
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