Loyalty Engine

In today's world, customer loyalty is a crucial factor for the success of a brand. The Kortpress Loyalty Engine helps to activate your customers and to further expand and strengthen your customer loyalty. Providing customers with digital loyalty cards in the form of passes has several advantages. End customers can manage the passes on their smartphones and thus always have them with them. This makes it easy for customers to reach them via their smartphones. For example, they can be informed about discount promotions or news about products in the form of push notifications. This makes it possible to stay in constant contact with customers. Thanks to Kortpress' Loyalty Engine, it is also possible to learn more about customer behavior through the passes. For example, data can be collected on how many passes are scanned or whether push notifications have had an impact on user behavior. By determining and processing this data, it is possible to take appropriate customer loyalty measures. The Loyalty Engine strengthens the connection with customers and increases the success of the brand.

Loyalty Card

A large number of companies issue loyalty cards to their customers in order to analyze or influence purchasing behavior through buying incentives and to create customer profiles using the collected data. There are different types of loyalty cards such as reward cards, point cards, advantage cards or club cards. Loyalty cards are considered to be an efficient instrument to promote customer loyalty and identification of the customer with the brand. By presenting a loyalty card customers usually receive either a discount on their current purchase or an allocation of points that they can use for future purchases. Card application forms typically include agreements from the store about customer privacy. The card issuer often uses aggregated data internally (and sometimes externally) as part of its market research. Loyalty cards are a standard marketing tool for brands and retailers and act as a link between trade and customers

Marketing

Behind a market-oriented management is the term marketing. The goal of marketing is to fulfill customer needs and the associated maintenance and development of profitable customer relationships. When marketing products or services, there are different orientations of the strategy, such as direct marketing, guerrilla marketing or ethnic marketing. Marketing is used for both economic and psychological goals. While economic goals focus on sales, turnover and market share, psychological goals are aimed at improving awareness, image and brand loyalty through marketing. By transmitting the company image, a permanent and above all interactive relationship with the target group is to be established. This happens again in the sense of an image improvement and a constant increase in sales. A well-engineered marketing plan is the basis of any consistent marketing strategy.