Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
Digital loyalty program
A digital Google Pay customer card offers Android users a new level of experience when using customer cards compared to their plastic counterparts. A Google Pay customer card is linked to the Google account of the user and is therefore available on every device with access to your own account. Android smartphones also offer the option of viewing the added cards using a dedicated Google Pay app and showing them conveniently if required. The appearance of the customer card can be completely individualized as well as logos, background and Text colors can be changed at any time. All changes are played out in real time. Through the Storing GPS locations on the customer card installed in Google Pay, customers will be able to make an in-store visit directly on their device with a individualized text message notified. Use the solution of Kortpress to offer your customers customer cards for Google Pay.
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Android Pay was officially introduced on May 28, 2015 at the Google I/O Conference. Following the launch of the service in the United States, German Android users will also be able to enjoy Android Pay from June 26, 2018. At the beginning of 2018, the services Android Pay and Google Wallet were merged to form the Google Pay brand. Google Pay supports cashless payment by credit and debit cards as well as customer, gift, boarding and transit cards and event tickets. The advantage of Google Pay becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are stored centrally in the Google Pay application on the Android smartphone or Smartwatch. The passes are also available at any time, as they are available in digital form offline on the device are present. Unlike Apple Wallet, Google Pay is not pre-installed on all delivered Android devices. However, the passes are directly linked to the Google account of the end user linked.
A large number of companies issue customer cards to their customers in order to analyze or influence purchasing behavior through buying incentives and to create customer profiles using the collected data. There are different types of customer cards such as reward cards, point cards, advantage cards or club cards. Customer cards are considered to be an efficient instrument to promote customer loyalty and identification of the customer with the brand. By presenting a customer card customers usually receive either a discount on their current purchase or an allocation of points that they can use for future purchases. Card application forms typically include agreements from the store about customer privacy. The card issuer often uses aggregated data internally (and sometimes externally) as part of its market research. Customer cards are a standard marketing tool for brands and retailers and act as a link between trade and customers.