Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
Digital Google Pay Coupons offer a completely new way of interaction between customer and merchant. While the basic idea of encouraging potential customers to buy with discount campaigns has been a proven tool for a long time, digital Google Pay Coupons bring new ways to incentivize a customer. Google Pay Coupons can be easily customized and changes in appearance can be played out in real time. In addition, Google Pay Coupons offer the possibility to track the customer's behavior or to inform him about new offers directly on the mobile device by means of push notification. These features make it possible, for example, to implement monthly discount campaigns without having to distribute a new coupon to the customer. Customer relations can be improved in this way in the long term and sustainably. Google Pay Coupons can easily be redeemed at the POS with code-based scan options
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Android Pay was officially introduced on May 28, 2015 at the Google I/O Conference. Following the launch of the service in the United States, German Android users will also be able to enjoy Android Pay from June 26, 2018. At the beginning of 2018, the services Android Pay and Google Wallet were merged to form the Google Pay brand. Google Pay supports cashless payment by credit and debit cards as well as customer, gift, boarding and transit cards and event tickets. The advantage of Google Pay becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are stored centrally in the Google Pay application on the Android smartphone or Smartwatch. The passes are also available at any time, as they are available in digital form offline on the device are present. Unlike Apple Wallet, Google Pay is not pre-installed on all delivered Android devices. However, the passes are directly linked to the Google account of the end user linked.
Incentive & Discounts
A Coupon is a document or ticket with which a customer can obtain a financial advantage or discount from the issuer. Typically, Coupons are issued by manufacturers of consumer goods or by retailers for use in retail promotions. They are often distributed by mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletters), directly from the retailer, and mobile devices such as cell phones. Since only price-conscious consumers are likely to claim Coupons coupons act as a form of price discrimination, allowing retailers to offer a lower price only to consumers who would go elsewhere without Coupons. In addition, Coupons coupons can be used to target regional markets with strong price competition in order to prevail against competitors. Coupons enjoy a broad acceptance by end customers, making them a common tool for customer incentive.