Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
Android Pay was officially introduced on May 28, 2015 at the Google I/O Conference. Following the launch of the service in the United States, German Android users will also be able to enjoy Android Pay from June 26, 2018. At the beginning of 2018, the services Android Pay and Google Wallet were merged to form the Google Pay brand. Google Pay supports cashless payment by credit and debit cards as well as customer, gift, boarding and transit cards and event tickets. The advantage of Google Pay becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are stored centrally in the Google Pay application on the Android smartphone or Smartwatch. The passes are also available at any time, as they are available in digital form offline on the device are present. Unlike Apple Wallet, Google Pay is not pre-installed on all delivered Android devices. However, the passes are directly linked to the Google account of the end user linked.
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Google is a technology company based in the USA and better known by its search engine. Founded in 1998, computer scientists Larry Page and Sergey Brin built the first building block for one of the world's most valuable brands. From that point on, information was made available to everyone with Internet access. Since 2015, due to restructuring, Google LLC has become a subsidiary of Alphabet Inc. Google is the global market leader among search engines and the most visited website in the world. With a market share of over 90% in Europe, Google is a direct competitor to other search engines such as Bing, Yandex or Baidu. Google LLC offers further services of the World Wide Web. These include: Web browser, music (Youtube), e-mail account (Gmail), a play store for mobile applications on all Android devices, maps, photos, cloud (Drive), Google Pay and many more. Until today the search for answers is the focus of the company.