Digital Coupon

A digital coupon is a document or ticket with which customers can receive a financial benefit or discount from the issuer. They are usually issued as part of sales promotions. Unlike traditional coupons, which usually reach customers in paper or plastic form, digital coupons are distributed via the Internet (social media, e-mail newsletters) and mobile devices such as smartphones. These digital coupons can then either be redeemed when shopping at the respective online store or scanned via smartphone at the on-site checkout. The advantages of digital coupons are that they are stored directly on the smartphone, which customers usually have and use anyway, or expired coupons can be deleted directly to prevent fraud. Furthermore, digital coupons can also be sent to customers based on their location if they are in the vicinity or already in the store. In combination with customer data, it is possible to send personalized digital coupons, which in turn have a positive impact on customer loyalty.

Digital

The term "digital" is on everyone's lips and in countless media, but is still a big unknown for many companies. Digital means, that data of all kinds is presented in the form of a combination of numbers. The opposite of digital would be analog. Although analog data is generally more stable, digital data is easier to share and access and can theoretically be passed on indefinitely without generation loss, provided that it is migrated into new, stable formats as required. For this reason, it is a preferred method of information retention for many companies around the world. The more frequent use of the term digitization comes about in connection with the digital revolution and Industry 4.0. Digitization generally refers to the changes in processes, objects and events that occur as a result of the increasing use of digital devices. Meanwhile practically all industries profit through digitization.

Coupon

Incentive & Discounts

A Coupon is a document or ticket with which a customer can obtain a financial advantage or discount from the issuer. Typically, Coupons are issued by manufacturers of consumer goods or by retailers for use in retail promotions. They are often distributed by mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletters), directly from the retailer, and mobile devices such as cell phones. Since only price-conscious consumers are likely to claim Coupons coupons act as a form of price discrimination, allowing retailers to offer a lower price only to consumers who would go elsewhere without Coupons. In addition, Coupons coupons can be used to target regional markets with strong price competition in order to prevail against competitors. Coupons enjoy a broad acceptance by end customers, making them a common tool for customer incentive.