Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
The Passbook (also known as Apple Wallet) has been offering Apple users a convenient way to use customer cards, coupons, tickets, boarding passes or other cards for years. Since iOS 6, Passbook has been delivered pre-installed on all iOS devices. Due to this and the fact that iOS is experiencing a high market share, Passbook quickly became more and more relevant. The advantage of the Mobile Passbooks becomes apparent when using it: Instead of carrying all tickets or cards around in paper or plastic form, they are centrally stored in the Passbook on your iPhone, iPod Touch, iPad or Apple Watch. The Passes can be accessed at any time because they are available in digital form offline directly on the device. Apple Pay has been available in Germany since 2018 and is receiving increasing support from banks and credit card providers. This makes it possible to realize cashless payments directly via iPhone or Apple Watch with Passbook.
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The Apple Corporation is a hardware and software developer based in the USA. The former garage company was founded in 1976 by Steve Jobs, Steve Wozniak and Ron Wayne and is one of the first PC manufacturers. With the introduction of a graphical user interface (GUI) and the mouse, Apple made a significant contribution to the further development of computers. In 2007 the first iPhone was released and was thus decisive for the expansion to other product areas. Today, the product and service portfolio ranges from hardware, application software and accessories to portals for music, movies and software. With mobile devices such as iPhone, iPad and Apple Watch, is Apple one of the world market leaders. But products like the MacBook Pro, MacBook Air and MacBook Air Retina are also impressive. The innovation and self-made brand by Apple will be continued continuously. Apple proves this at the Worldwide Developer Conference (WWDC) 2020 and even presents its own processor "Apple Silicon", thus breaking away from Intel.