Mobile Wallet Marketing
Here come Passes & Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and passes now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Pay.
Apple Wallet & Google Pay
Clubs usually certify their members' membership by means of a personalized membership card made of paper or plastic. A digital membership card can be deposited as a wallet pass in Apple Wallet and Google Pay. Apple Wallet and Google Pay enable fast access to the digital membership card at all times and are also easy on the wallet, which is usually full of cards. The appearance of the membership card can be completely individualized and the club emblem, background and text colors can be changed at any time. All changes are played out in real time. The clubs also have the possibility to inform their members about current club activities or upcoming events via Push Notification, without the need for an own app or any Programming knowledge. Digital membership cards for clubs and societies give the club life a clear added value, both for the clubs and its members.
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The term "digital" is on everyone's lips and in countless media, but is still a big unknown for many companies. Digital means, that data of all kinds is presented in the form of a combination of numbers. The opposite of digital would be analog. Although analog data is generally more stable, digital data is easier to share and access and can theoretically be passed on indefinitely without generation loss, provided that it is migrated into new, stable formats as required. For this reason, it is a preferred method of information retention for many companies around the world. The more frequent use of the term digitization comes about in connection with the digital revolution and Industry 4.0. Digitization generally refers to the changes in processes, objects and events that occur as a result of the increasing use of digital devices. Meanwhile practically all industries profit through digitalization.