Digital Club Card

Analog customer cards or club cards made of paper and plastic have long been a proven means of promoting customer loyalty. However, there is still a lot of potential here. Once the card has disappeared in the wallet, you no longer have the opportunity to make direct contact with your customers in this way. Change this now with the help of digital club cards. Thanks to Google Wallet and Apple Pay, end customers can collect and manage digital cards on their mobile devices. These can represent event tickets, coupons or club cards, among other things. Benefit from the many advantages that digital club cards provide for you and your company. Via push message, cardholders are informed about new offers or changes to their customer account. In this way, you remain in the memory of your customers and actively encourage them to interact with your company. The digital club cards can be customized by you and adapted to your company. Don't miss out on these advantages and equip your customers with digital club cards thanks to Kortpress.

Club Cart

A large number of companies issue club cards to their customers and members in order to analyze their behavior or to influence it by means of incentives and to create customer or member profiles using the data collected. Club cards pursue the same goals as other forms of customer cards, such as reward cards, points cards or advantage cards. Club cards are considered to be an efficient instrument for promoting customer loyalty and identification of customers and members with the brand. By presenting a club card, customers and members receive, for example, discounts and benefits or other advantages such as preferential admission or access to certain areas. In addition, club cards can be issued in each case to indicate membership of a particular status, such as bronze, silver or gold. Card application forms typically include store agreements regarding customer privacy. The card issuer often uses aggregated data internally (and sometimes externally) as part of its market research. Club cards are a standard marketing tool for brands and retailers and act as a link between retailers and customers.

Digital

The term "digital" is on everyone's lips and in countless media, but is still a big unknown for many companies. Digital means, that data of all kinds is presented in the form of a combination of numbers. The opposite of digital would be analog. Although analog data is generally more stable, digital data is easier to share and access and can theoretically be passed on indefinitely without generation loss, provided that it is migrated into new, stable formats as required. For this reason, it is a preferred method of information retention for many companies around the world. The more frequent use of the term digitization comes about in connection with the digital revolution and Industry 4.0. Digitization generally refers to the changes in processes, objects and events that occur as a result of the increasing use of digital devices. Meanwhile practically all industries profit through digitalization.