Mobile Wallet Marketing
Here come digital Cards for the Wallet! The wallet is bursting at the seams: Tickets, coupons, customer cards ... all too often what you are looking for is not at hand. That's why all these cards and cards now belong in your smartphone. Because that is always there! Without your own app, just in the Apple Wallet and Google Wallet.
And most importantly, from now on you can easily get in touch with your target group via push notifications, promotions or offers. This is how customer loyalty works today. Create your own tickets, coupons and cards for the mobile wallet now, with the intuitive and easy to use software solution of Kortpress!
Among the advantages and disadvantages of customer cards, the positive aspects include stronger customer loyalty, the ability to create personalized offers, and access to valuable data about customer purchasing behavior. This data can be used for targeted marketing campaigns, which increases sales and enhances customer satisfaction. Furthermore, customers feel particularly valued by special offers and exclusive discounts they receive through the customer card, reinforcing their loyalty to the company. However, there are also some challenges. These include the costs of creating and managing the cards, as well as the necessity of securely managing the collected data in accordance with data protection regulations. Here, Kortpress offers significant advantages: by digitizing the customer card, many of these challenges can be minimized or even completely avoided. The digital customer card is cost-effective, easy to manage, and provides the highest security standards. Additionally, companies can handle the entire process from design to card issuance through Kortpress, significantly reducing administrative efforts. Overall, the advantages of a customer card clearly outweigh the disadvantages, especially when supported by a platform like Kortpress that enables companies to fully leverage customer loyalty potential while minimizing the disadvantages.
Push and location-based notifications
Using the digital card in the wallet, you can directly address your target audience and inform them about a new promotion, information, or discount with short push notifications. Or you can use location-based notifications and offer your customers a particularly great offer as they pass by your store: completely personalized and absolutely targeted.
Live updates and status changes
Previously, if your physical card was lost or changed, a new one had to be printed and issued. The current points count or VIP status couldn't be viewed on the card itself. This is now much more efficient and convenient: Keeping all your digital cards up to date is easier than ever. Points or stamps are updated in real time, or a card receives an upgrade when the next status level is reached. Another advantage: The pass update can be displayed with a message directly on the customer's smartphone screen.
Simple accounting
At Kortpress you know exactly what you are paying for. With the cloud solution you benefit from transparent pricing with monthly billing. For the in-house solution there is a convenient and unlimited annual subscription.
|
Free 10 Cards |
Flex |
1.000 Cards |
10.000 Cards |
50.000 Cards |
100.000 Cards |
|
|---|---|---|---|---|---|---|
| Monthly base price | 0€* | 0€* | 54,00 €* | 499,00 €* | 1.249,00 €* | 2.499,00 €* |
| Each additional card (per month) | - | 0,07 €* | 0,06 €* | 0,05 €* | 0,03 €* | 0,02 €* |
| Included card updates | 20 | None | 2.000 | 20.000 | 100.000 | 200.000 |
| Each additional card update | - | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* | 0,01 €* |
| Support | FAQ | FAQ | FAQ | FAQ | ||
| Select | Select | Select | Select | Select | Select |
* all prices are exclusive of statutory value added tax
| Free (10 Cards) | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | - |
| Included card updates | 20 |
| Each additional card update | - |
| Support | FAQ |
| Flex | Select |
|---|---|
| Monthly base price | 0€* |
| Each additional card (per month) | 0,07 €* |
| Included card updates | None |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 1.000 Cards | Select |
|---|---|
| Monthly base price | 54,00 €* |
| Each additional card (per month) | 0,06 €* |
| Included card updates | 2.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 10.000 Cards | Select |
|---|---|
| Monthly base price | 499,00 €* |
| Each additional card (per month) | 0,05 €* |
| Included card updates | 20.000 |
| Each additional card update | 0,01 €* |
| Support | FAQ |
| 50.000 Cards | Select |
|---|---|
| Monthly base price | 1.249,00 €* |
| Each additional card (per month) | 0,03 €* |
| Included card updates | 100.000 |
| Each additional card update | 0,01 €* |
| Support |
| 100.000 Cards | Select |
|---|---|
| Monthly base price | 2.499,00 €* |
| Each additional card (per month) | 0,02 €* |
| Included card updates | 200.000 |
| Each additional card update | 0,01 €* |
| Support |
* all prices are exclusive of statutory value added tax
A large number of companies issue customer cards to their customers in order to analyze or influence purchasing behavior through buying incentives and to create customer profiles using the collected data. There are different types of customer cards such as reward cards, point cards, advantage cards or club cards. Customer cards are considered to be an efficient instrument to promote customer loyalty and identification of the customer with the brand. By presenting a customer card customers usually receive either a discount on their current purchase or an allocation of points that they can use for future purchases. Card application forms typically include agreements from the store about customer privacy. The card issuer often uses aggregated data internally (and sometimes externally) as part of its market research. Customer cards are a standard marketing tool for brands and retailers and act as a link between trade and customers.
The term “advantages and disadvantages” is crucial when it comes to making informed decisions. In every area of life, there are various aspects that can have both positive and negative impacts. This analysis helps to make the best possible choice, whether in a professional context, when selecting a product, or in personal matters. A clear advantage is that identifying advantages and disadvantages leads to a better understanding of the situation. One can specifically weigh which factors carry more weight. This not only promotes conscious decision-making but also minimizes potential risks. On the other hand, weighing the advantages and disadvantages can be time-consuming. Additionally, personal biases can influence the perception of advantages and disadvantages. Therefore, it is important to remain objective and also seek external opinions. Overall, weighing advantages and disadvantages is a fundamental skill that is significant in many areas of life.
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